False lashes are a true winner

False lashes a faux pas? No way! Thanks in large part to celebrities who have popularized false eyelashes and lash extensions, sales of false lashes have been, and continue to be, on the upswing — in a big way.


Pacific World, which currently markets Revlon-branded false lashes, is looking to bring its Eyelene lash brand to the U.S. market in 2013. Eyelene currently is sold in the United Kingdom and Canada.


Meanwhile, the U.K. brand Eylure recently teamed up with pop star Katy Perry to launch a line of false lashes in the United States, which is available at Ulta.


In early 2011, Kiss introduced its Kiss premium eyelashes with built-in application strings. For 2012, Kiss is offering its Pro Lash Double-Pack, which features two sets of lashes for the everyday or occasional user.