Extra Dessert Delights to debut root beer float-flavored gum next summer

CHICAGO — Extra has boosted its lineup of Dessert Delights chewing gum with a new addition that was selected by Facebook fans.

Extra said its root beer float gum garnered 1.3 million votes from Facebook fans during the brand's Fan Flavorite Vote contest, beating out lemon square and bananas foster flavors. The root beer float gum will make its debut in summer 2012 and will join the current lineup of Extra Dessert Delights that includes orange creme pop, apple pie, mint chocolate chip, strawberry shortcake and key lime pie flavors.

Extra Dessert Delights gum is available for a suggested retail price of $1.19 (single, 15-stick Slim Pack) and $2.49 (multi-pack with three, 15-stick Slim Packs).

Comments

Root beer float will be a big

Root beer float will be a big hit for this company....Root beer is an interesting flavor..people either love it or hate it and most people with a European background do not like Root Beer because it reminds them of medicine...