Estée Lauder inks licensing deal with Ermenegildo Zegna Group
NEW YORK — The Estée Lauder Cos., whose brands include Estée Lauder, Aveda, Bumble and Bumble, American Beauty and Flirt!, has announced that its Aramis and Designer Fragrances division will assume the exclusive worldwide license for the fragrance and grooming business of Ermenegildo Zegna Group, a Milan-based men’s luxury clothing and accessory business.
The license, which is effective July 1, provides Estée Lauder Cos. exclusive global rights to market fragrances under the Ermenegildo Zegna Group’s brands and develop new product lines in the grooming segment.
“By applying our skills in execution, product development and marketing, we are confident that we can develop the Zegna fragrance business and add a successful men’s grooming business in the future,” stated Fabrizio Freda, president and CEO of the Estée Lauder Cos. “In addition to expanding our presence in priority luxury markets, particularly in Asia with a focus on high potential growth in China and travel retail, this agreement provides us another exciting and distinctive entry in the men’s business across fragrance and skin care.”
Ermenegildo Zegna clothing and accessories currently are available in select markets throughout the world, with China as its largest and fastest-growing market. Its products are available in upscale retailers and the travel retail channel, as well as in 300 stand-alone stores. The Ermenegildo Zegna fragrance collection currently includes five scents in addition to the brand's centennial celebration fragrance and several special editions.