Energizer Personal Care aims to revolutionize women's shaving with new Schick Hydro Silk razor
SHELTON, Conn. — Energizer Personal Care is launching in January its new Schick Hydro Silk razor, which marks Schick’s first five-blade razor for women.
The razor, which is the result of seven years of research and hundreds of focus groups, is a combination of technology that delivers a proprietary water-activated moisturizing serum that hydrates skin with each shaving stroke, coupled with patented five-curve sensing blades and skin guards that protect and care for sensitive skin.
"Shaving is an essential part of the female skin care ritual, but is often overlooked. For most women their beauty regimen begins in the shower by preparing their skin by cleaning it, but also shaving it. The shaving process is a big factor in achieving that transformation to beautiful, silky smooth, radiant skin," Energizer Personal Care senior brand manager Matthews Rader said. "The new Schick Hydro Silk razor transforms the shaving experience. This razor delivers moisturization when women need it most in their skin care ritual, during the gentle exfoliation process of shaving. The Hydro Silk razor takes shaving from just a chore to the ultimate way to complement a skin care routine."
Schick Hydro Silk will be available in January, carrying a suggested retail price of $9.99 for the razor and $14.99 for a 4-count refill at supermarkets, drug stores and mass market retailers nationwide.