Eli Lilly & Co., Disney partner to create lifestyle media for families affected by Type 1 diabetes
INDIANAPOLIS — Eli Lilly & Co. and Disney are collaborating to produce a dedicated lifestyle website and publications for families affected by Type 1 diabetes, the two companies said Thursday.
Lilly Diabetes announced the launch of a partnership with Disney Online and Disney Publishing Worldwide to provide inspiration, education and practical advice to families with children who have the disease. Resources include a special hub at Family.com/Type1 and a series of custom books by Disney’s publishing arm for children of various ages and stages of life with diabetes.
More than 13,000 young people are diagnosed every year in the United States with Type 1 diabetes, an autoimmune disorder formerly known as childhood-onset diabetes.