eDiets, alli partner to launch fresh meal delivery program
FORT LAUDERDALE, Fla. and PITTSBURGH eDiets.com, an online diet, fitness, and healthy living destination, announced an agreement with GlaxoSmithKline Consumer Healthcare for eDiets to provide customized meal delivery plans specifically designed for use with the market-leading alli product for weight loss.
The only over-the-counter weight loss product approved by the Food and Drug Administration, alli (orlistat 60mg), has seen more than 2 million users since its June 2007 launch. With the combination of alli, its weight-loss tools (available at myalli.com) and eDiets’ meal delivery, dieters can gain access to a convenient new way to lose weight in 2008.
“eDiets’ freshly prepared and delivered meals are a natural extension to our program, and a wonderful convenience to our community of users,” said Steven Burton, vice president of Weight Control, GlaxoSmithKline Consumer Healthcare. “alli is proven effective in combination with any reduced calorie and low fat diet containing less than 30 percent calories from fat. The eDiets meal program offers consumers another convenient option for maximizing their weight loss success. This meal plan and our product can have a powerful impact on those who are committed to losing weight.”
eDiets.com, offers more than 20 personalized nutrition and fitness programs, professional advice, information, products and services to those seeking to improve their health and longevity. eDiets also provides fresh-prepared meal delivery and was rated 2007’s “#1 diet meal delivery service” by Epicurious.com. eDiets products and services are available direct to consumers or through business partnerships with brand-name companies in food, pharmaceutical, insurance, nutrition and fitness industries.
“We’re very much aware of the widespread popularity and success of alli, and our services are a perfect complement to this proven product,” said Steve Rattner, chief executive officer of eDiets. “We are excited to partner with GSK Consumer Healthcare. We believe freshly prepared, low-fat portion controlled meals are essential for effective weight loss and healthy living.”
Rattner stated that eDiets would not update its fiscal 2008 revenue guidance at this time, but may reevaluate the guidance as the company gains more insight into this opportunity.