Economic approach leads to declines

Sales of household cleaning products have seen a decline over the last four years, according to a recent study by Mintel — a trend the market research company expected will continue until 2015.

Mintel attributed the dip in sales to consumers cleaning their homes on an as-needed basis and taking a more economy-focused approach to the category. Cleaning cloths/wipes, furniture polish and floor cleaners have had the best growth. Sales of green products slowed, but still show promise.

  

The article above is part of the DSN Category Review Series. For the complete Household Cleaning Sell-Through Report, including extensive charts, data and more analysis, click here.