Duane Reade, Mission Electric partner on green transportation initiative

NEW YORK — In an effort to curb vehicle air pollution, Manhattan-based retailer Duane Reade, which is owned by Walgreens, has teamed up with Mission Electric to create a public outreach campaign to determine which of its stores should be served solely by electric trucks.

"Partnering with Mission Electric is an important component of our effort to be green," stated Michael Fowles, fleet manager of Duane Reade. "This exciting project is an excellent way for us to get our stores and our customers involved in the process of a cleaner future. It fosters true engagement around common urban challenges of air pollution, noise and congestion. Through this program, we can more easily work together to continue to make NYC such a wonderful place to live and visit."

New Yorkers can vote for locations they believe should receive 100% electric delivery via an interactive map launched by Mission Electric, a nonprofit and city government social engagement campaign focused on enhancing electric vehicle transportation.

Based on the campaign results, the two leading stores will be going electric, with five more pre-selected stores to follow in later months. Participants in the campaign will be entered in a contest to win Duane Reade "green" gift baskets and gift cards. Combined, more than 30 stores in Queens, Bronx, Brooklyn and Manhattan have been identified as electric truck ready.

To reduce the impact of air pollution originating from vehicle deliveries, Duane Reade has purchased 14 new Smith Electric trucks that will replace almost 25% of the company's truck fleet. The partnership with Mission Electric will reduce Duane Reade's total green house gas impact by about 20%. Duane Reade noted that is the equivalent of removing more than 1,000 vehicles' tailpipe emissions from New York's streets. Because the new trucks do not require combustion, their operation is almost silent, reducing noise levels from overnight deliveries.

"New Yorkers live in the fast lane, and this partnership will help them also take the green lane," added David Bragdon, director of the New York City Mayor's Office of Long-Term Planning and Sustainability. "The city's own municipal fleet is the second-largest public sector fleet in the nation, after the federal government's, but it is important for the private sector to do its part, too. Duane Reade's investment in electric vehicles will help meet our ambitious PlaNYC goal of reducing NYC's green house gas emissions. We're pleased to work with all the partners in the Mission Electric campaign to drive forward to a greener, cleaner city."