DSN.TV gets consumers’ take on health, wellness, innovation
NEW YORK — Everybody talks about “Health & Wellness” and “Product Innovation.” But what do those words actually mean to the consumer?
To make sure that retailer and supplier initiatives align with consumers’ definitions of these concepts, the DSN.TV cameras took to the streets of New York in November for a series of man-on-the-street interviews. The videos — which added a new dimension to the retailer-supplier dialogue at the 2011 Drug Store News Annual Industry Issues Summit conference Nov. 29 — examine how consumers perceive health and wellness, what constitutes true product innovation and how it all shapes their purchasing decisions.
Click here to view the exclusive video.