DSN Flu Tracker: Illustrating the 2012-2013 season
There were more sick people cruising the cold relief aisles this year. According to the Centers for Disease Control and Prevention, flu incidence peaked at 6.1% this season, making this season the most virulent since the 2007-2008 season — excepting the H1N1 pandemic in 2009, which was atypical.
With that in mind, sales of cough and cold medicines — or sales of just about anything else that had something to do with the flu, from hand sanitizers to flu shots — were through the roof.
To watch the DSN Flu Tracker slideshow, loaded with key data, including sales in core OTC cough-cold categories during the thick of cold and flu activity, visit click here.