Drug store channel of choice for OTC buyers
The majority of OTC purchases are made in chain drug, according to an online survey of more than 900 AccentHealth viewers conducted in September. No fewer than 47% of AccentHealth viewers make their purchases there, followed by mass outlets (33%) and grocery stores (12%). Less than 3% seek out OTC products in the dollar store, local drug store and club store, respectively. And only 1% make that OTC purchase online.
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Source: AccentHealth. To view the demographic breakdown of participants, click here.