Drug makers seek high-tech consumer connections
NEW YORK Advertisements on television for drugs have become ubiquitous, but some drug makers are looking for new ways to use the media to get their messages out to consumers.
According to Bloomberg, Bayer has developed a way to help kids with diabetes monitor their blood sugar by hooking up the Didget glucometer to Nintendo gaming devices, while Johnson & Johnson is creating an application for the Apple iPhone to help patients manage their glucometer data.
Other companies have used the iPhone as a way to help consumers manage their health as well. WellCare, for example, has developed HealthAssist, designed to help patients with medication adherence.