Dove joins men's grooming trend with launch of skin care line for him
ENGLEWOOD CLIFFS, N.J. — Dove Men+Care, a Unilever men's personal care brand, is launching a full line of cleansing, shaving, post-shave and face care products to help men care for their faces.
"Men today have a great deal to care about, from their families to their careers, but they don't always give their personal care the same level of attention," said Rob Candelino, VP Unilever Skincare. "Neglecting to properly cleanse and moisturize their skin, or doing so but using harsh products like regular soap, all contribute to a man's face looking tired and feeling worn. New Dove Men+Care Face products seek to help men eliminate needless torture from their grooming routine and help put their best face forward when it matters most."
The new Men+Care products are available in different solutions for different skin types, including Hydrate+ to moisturize dry skin, Sensitive+ to soothe redness and irritation and Revitalize+ to revive tired skin. Products include shave balm, shave gel and post-shave balm.
The launch of the line follows the success of Dove Men+Care body wash and deodorant/antiperspirant lines.