Doritos taps The Lonely Island for Super Bowl promo
PLANO, Texas — Doritos has kicked off its Crash the Super Bowl program with help from singing comedy trio The Lonely Island.
The program features a contest that encourages consumers to create a Super Bowl advertising spot for Doritos and will compete against both The Lonely Island and other consumers. If the ad scores No. 1 on the USA Today Ad Meter, its creator will win a $1 million bonus; however, if The Lonely Island Doritos ad scores No. 1 on the USA Today Ad Meter, Doritos will donate $1 million to the group's charity of choice.
The Super Bowl XLVI broadcast is set for Sunday, Feb. 5, 2012, on NBC.