Doctor recommendations influence cold-flu-allergy OTC purchase

Product consideration at the shelf level remains a driving force behind purchase decisions. According to an online survey of more than 500 AccentHealth viewers conducted in August, 34% of respondents indicated that in-store browsing influences their OTC purchase. However, 40% of respondents indicated that OTCs purchased to treat cold, flu and allergy were the result of a doctor recommendation. To see more Patient Views, click here

Patient Views is an exclusive consumer insights feature that appears regularly in DSN magazine, as well as the daily e-newsletter DSN A.M. If you could ask more than 6,500 patients anything at all, what would it be? Send your questions to reder@lf.com.

Source: AccentHealth. To view the demographic breakdown of participants, click here.