Details of Super Bowl commercials for Pepsi, Pepsi Max revealed
PURCHASE, N.Y. — PepsiCo on Monday revealed details of the ads that will premiere during Super Bowl XLVI this weekend.
Pepsi's 60-second "King's Court" ad will feature "The X Factor" winner Melanie Amaro singing for Grammy-winning music legend Sir Elton John who plays a "king of rock" in the commercial. Amaro will sing a contemporary version of "Respect," a song made famous by Aretha Franklin.
"For decades, Pepsi has showcased musical talent in its commercials on television's biggest stage — the Super Bowl," PepsiCo Beverages CMO Simon Lowden said. "This year's spot takes our legacy to the next level by spotlighting a rising pop artist alongside a music legend and engaging fans on a deeper level through powerful digital programming."
Meanwhile, Pepsi Max's 30-second spot, called "Check-Out," will feature entertainment icon Regis Philbin, who surprises a "Pepsi Max for Life" grand-prize winner with an on-the-spot interview. As part of the ad, Sugarland's Jennifer Nettles to record a country ballad to accompany the spot.
"The 'Check-Out' ad was developed to extend the legendary cola wars through a humorous scenario," Pepsi senior director of marketing Amy Wirtanen said. "The brand has a history of producing star-studded Super Bowl ads, and as one of the most iconic personalities to ever appear on television, Regis Philbin with his witty sense of humor was a funny highlight for this commercial."