Derma e unveils redesigned website

SIMI VALLEY, Calif. — Natural skin care brand derma e has revamped its website to showcase a fresh, modern design and improved functionality.

“We are thrilled with the new look and feel of the revamped dermae.com website,” stated Jennifer Norman, VP of marketing for derma e. “Consumer feedback has already been overwhelmingly positive in terms of user-friendliness, design aesthetics, content and shopping security.”

To manage the website redesign, derma e turned to IT firm TechXpress.  “With the launch of the dermae.com web site, users can now enjoy an improved navigation experience ranging from enhanced product classifications, to deep content association,” stated VP of web services Louis Camassa.  “Across the board improvements have already been recorded, from bounce rate reductions to increased user engagement.”

The redesigned site offers —

  • A clean, approachable, uncluttered design for easy and efficient site exploration;
  • Multiple ways to shop – by category, skin type, key ingredient, collection or skin concern;
  • Intuitive search bar facilitates product selection;
  • Streamlined shopping and auto-ship features enable hassle-free purchasing; and
  • Wholesale Vault gives approved retail customers access to selling tools and information.

 

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