Delivering on a ‘fresh’ message
Delivering fresh food to underserved communities doesn’t necessarily mean giving up shelf space.
In April, retired Sysco chairman and CEO Rick Schnieders launched MoGro with his wife, Beth, out of concern about growing rates of obesity and diabetes. MoGro is a mobile grocery company that currently delivers fresh produce, meats, dairy, canned goods and staples to Native American communities in New Mexico. The company currently has one truck that serves two communities per day, but hopes to expand so that it can serve six communities per truck. Produce comes from a variety of local and regional suppliers, and the company partners with La Montanita, a five-store natural food retailer.
MoGro is not the first to take the supermarket concept on the road. In Naples, Fla., a Chabad-Lubavitch rabbi launched Kosher on Wheels, which delivers kosher meat, dairy, baked and canned goods in a 28-ft. trailer to observant Jewish families that otherwise would have to drive all the way to Miami.