Dannon CEO: Yogurt sales to increase through 2014
CHICAGO According to a Reuters report published Monday, one of the largest yogurt producers expects yogurt purchases to more than double within four years.
Yogurt consumption in the U.S. market is at least six times lower as compared to Western Europe, noted Gustavo Valle, Dannon CEO, during the Reuters Food and Agriculture Summit held in Chicago.
"For the future, we see double digit growth on a long-term basis," he said. "In four years, we can double the consumption per capita."
Valle added that yogurt sales, including its best-selling Activia brand, were continuing to grow around 15% through mid-February.