CVS/pharmacy debuts mobile shopping platform for smartphone users

WOONSOCKET, R.I. — Looking to stay on the cutting edge of mobile commerce, CVS/pharmacy has made the entire CVS.com catalog available to shoppers through its mobile site (m.cvs.com), so CVS/pharmacy customers easily can browse, order and buy products anywhere, anytime from their smartphones.

In addition, the CVS Photo mobile site features fully-optimized print ordering and purchasing with easy checkout.

"Our new mobile shopping site offers digitally-minded CVS/pharmacy shoppers with a superior on-the-go retail shopping experience," CVS/pharmacy SVP and chief marketing officer Rob Price said. "The launch of mobile shopping is another exciting step in our ongoing effort to expand our digital suite in order to better serve all of our customers — whether they are refilling prescriptions via camera phone or shopping for holiday gifts from their smartphone."

The news comes on the heels of new research data from eMarketer, which estimated that mobile commerce sales will reach $6.7 billion this year in the United States — a small fraction of overall retail sales, no doubt, but a whopping 91.4% increase over 2010. Next year, sales will rise another hefty 73.1% to $11.6 billion. EMarketer publishes data, analysis and insights on digital marketing, media and commerce.

Visitors to the CVS/pharmacy mobile site now can:

  • Access the CVS.com catalog of more than 25,000 products;

  • Redeem coupons and offers;

  • Purchase and ship products;

  • Browse product categories and search for specific items;

  • Update credit card and account information for shipping and billing; and

  • Log-in to their CVS Photo account to order and purchase prints for in-store pickup.

These mobile enhancements complement previous upgrades that allow shoppers to spot nearby CVS/pharmacy stores by using their phone's GPS, check the weekly circular and find MinuteClinic locations and services. CVS/pharmacy shoppers also can manage their ExtraCare Rewards accounts and scan and send prescription refills, via their smartphone.