CVS' Rob Price talks to Yahoo! Finance about myWeekly Ad
WOONSOCKET, R.I. — With the excitement of the launch of CVS/pharmacy's new myWeekly Ad still in the air, SVP and chief marketing officer Rob Price was recently featured on Yahoo! Finance's Big Data Download to discuss the importance of the digital circular.
Powered by the robust data derived from CVS/pharmacy's ExtraCare loyalty program, the myWeeklyAd, which enables the retailer to deliver personalized weekly promotions to loyalty members, is a clear demonstration of the company's increased focus on personalization, as discussed in the Oct. 14 issue of Drug Store News story "CVS/pharmacy’s path to personalization."