Cracking the Youth Code
NEW YORK — Following 10 years of gene research that is internationally patented, L’Oréal Paris is looking to crack the genetic code to younger-acting skin with its new Youth Code Skincare Collection.
With age and continued exposure to environmental stressors, the skin regenerates less quickly, and such signs of aging as sagging skin, dark circles, fine lines and wrinkles begin to appear. The formula’s GenActiv Technology targets the skin’s repair gene and enhances its ability to regenerate under stress. Biolysat works to activate the expression of the repair gene while adenosine, a molecule naturally found in skin cells’ DNA, acts as an anti-wrinkle ingredient.
The collection includes L’Oréal Paris Youth Code serum intense, SPF 30 day lotion, day/night cream and eye cream, priced at $24.99 each. The Youth Code clinical strength starter kit is priced at $34.99.