CoverGirl, LeSportsac unveil cosmetic bag collection
NEW YORK — Pat McGrath, makeup artist and global creative design director for Procter & Gamble's CoverGirl brand, has teamed up with LeSportsac for the second year in a row. This time, they've collaborated on an eight-piece pro-inspired cosmetic bag collection.
"Between [fashion] shows, my team does not have a moment to second-guess where they've packed even just a single shade of lipstick. For this year's LeSportsac collection, I incorporated some of the same techniques for product organization that we use backstage," McGrath said. "For the 2011 collection with LeSportsac, I was inspired by the shade palette and sleek bullet of CoverGirl LipPerfection lip color; it's one of my backstage essentials."
Last year, the limited-edition collection featured two styles inspired by CoverGirl LashBlast length mascara.
The eight-piece collection will feature never-before seen styles, shades and prints from LeSportsac inspired by CoverGirl LipPerfection lipcolor. The styles range in size from the small "Kiss Case" ($25) that is designed to hold five shades of LipPerfection to the large "Professional Carry All" tote ($120) that can fit the seven other pieces of the collection for convenient makeup travel.
Each bag will be produced with a "Pat McGrath for LeSportsac" label sewn into the lining and a detachable CoverGirl hangtag featuring custom beauty looks and application tips from McGrath.
The collection will be sold at LeSportsac boutiques and on LeSportsac.com beginning in June 2011 and a coupon for CoverGirl LipPerfection lip color will accompany each purchase.