Coty Prestige, Balenciaga name Kristen Stewart the new face of Balenciaga fragrance

PARIS — Actress Kristen Stewart will be the face of the newest Balenciaga fragrance for women to be revealed in fall 2012. Kristen Stewart follows Charlotte Gainsbourg who has represented Balenciaga Paris, the first fragrance, since 2010.

The fragrance is part of the Coty Prestige brand portfolio.

“Kristen Stewart stood out as an evident choice for this new fragrance. She has a unique sense of style — quite original and chic in the way she mixes fashion elements. Her elegant modernity and innate rebel style perfectly match with the spirit of Balenciaga,” stated Catherine Walsh, SVP American fragrances for Coty Prestige, a division of Coty Inc.