Coty 'nails' new product innovations for New Year

NEW YORK — Coty's Sally Hansen brand is gearing up for 2011 with an assortment of new nail products, including new, innovative nail polish strips for no-dry nail styles that last up to 10 days.

The new Salon Effect real nail polish strips, priced at $9.99 each, are strips of real nail polish that are applied to nails by simply peeling, applying to the nail and filing the edges. The kit includes 16 nail polish strips, a cuticle stick, mini file/buffer and instructions. Beauty mavens can choose from three different collections: Shiny Neons, High-Shine Metallics or High-Fashion Patterns.

Also new for nails:

  • Nailgrowth Miracle salon-strength treatment polish ($5.99 each), available in 24 shades;

  • Nailgrowth Miracle serum with advanced peptides and biotin technology ($9.99 each);

  • VitaSurge gel collection ($5.99 each); and

  • Insta-Dri nail color French manicure collection ($7.99 each), which is housed in a custom-designed, dual-chamber bottle.