Coty, Katy Perry ink fragrance partnership
NEW YORK — Coty has signed singer, songwriter and entertainer Katy Perry to develop and market her own line of signature fragrances. As part of the project, Coty will also distribute the artist's successful existing fragrance portfolio, comprised of Purr and Meow!, effective immediately.
Perry joins Coty's list of brands that include Calvin Klein, Chloe, Marc Jacobs and Playboy, among many others.
"We are thrilled to have an artist as creative and talented as Katy Perry join us at Coty," stated Renato Semerari, president of Coty Beauty. "Katy is original and daring — her unique approach to music and life will serve as the inspiration behind her innovative new scents and allow us to explore new avenues of scent creation."
Eight-time Grammy nominee Katy Perry is one of the best-selling recording artists of this era. Her album "Teenage Dream," which has sold more than 5 million copies and 50 million single downloads to date, has remained in the top 40 album charts since its release two years ago. Perry is a global superstar, touring the world with soldout arenas, including 124 live shows in her 2011 California Dreams tour. The tour is documented in this summer's hit 3D feature "Katy Perry: Part of Me," which is already the fourth-biggest music documentary of all time.