Cost, quality and benefit — what BTS shoppers look for
Product cost (83%), quality (82%) and academic benefits (78%) are the most important factors considered when purchasing back-to-school products, according to an online survey of more than 500 AccentHealth viewers conducted in July. Convenience associated with shopping the store (70%) and health-and-wellness benefits (64%) round out the top five important characteristics when shopping BTS. To see more Patient Views, click here
Patient Views is an exclusive consumer insights feature that appears regularly in DSN magazine, as well as the daily e-newsletter DSN A.M. If you could ask more than 6,000 patients anything at all, what would it be? Send your questions to firstname.lastname@example.org.
Source: AccentHealth. To view the demographic breakdown of participants, click here.