Cosmoprof North America to feature first-ever 'TV Shopping Open-See'

LAS VEGAS — Cosmoprof North America will feature the first-ever "TV Shopping Open-See" at the upcoming conference in Las Vegas in July.

The beauty industry is a constant when it comes to innovation, trends and consumer demand. The objective of every brand is to partner with a retailer, especially one who connects with a wide range of consumers through the television. Home shopping channels, such as QVC and Canada’s The Shopping Channel, connect with millions of consumers who watch and shop from the privacy of their homes, CPNA stated.

Key merchants, including Claudia Lucas, director of merchandising for Beauty at QVC and Wendy Pos-Cerveira, director health and beauty at The Shopping Channel, will host a live Open-See to meet with exhibiting companies looking for the next hot beauty product.

The live presentations will be open to all Cosmoprof North America exhibitors and will take place on Monday, July 15 in a private meeting room inside Mandalay Bay Convention Center, with video cameras recording each presentation. Beauty executives from these shopping networks will be looking for innovative, authentic product concepts with the ability to connect with their viewers. The Open-See will be open to exhibitors only.

Cosmoprof North America will take place July 14 to 16 at the Mandalay Bay Convention Center in Las Vegas.