Consumers making price comparisons on smart devices
Consumers using mobile devices in-store are most often in search of savings, with the majority (91%) comparing prices online or at other stores while shopping, according to a recent online survey of more than 600 AccentHealth viewers. Following price, product availability searches at another location (60%) is the next most popular reason for device use while in-store.
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Source: AccentHealth. To view the demographic breakdown of participants, click here.