Colgate launches 'premium oral care' line
NEW YORK Colgate has introduced a new line of professionally inspired toothpaste dubbed Colgate ProClinical.
"The launch of Colgate ProClinical marks a significant advancement in premium oral care," stated Spencer Pingel, general manager of U.S. oral care at Colgate. "Consumers, particularly women, continue to seek proven, professional-grade health-and-beauty solutions. New Colgate ProClinical responds to this trend by providing a new approach to daily oral care -- providing targeted benefits for health-and-beauty seekers through powerful, clinically proven technologies."
The line includes three variants: Daily Whitening for removing surface stains, Daily Cleaning for polishing teeth and Daily Renewal for Enamel for fortifying enamel.
- ProClinical Daily Whitening contains ProLuminex crystals, Colgate's highest level of whitening silica, to whiten teeth and remove surface stains.
- ProClinical Daily Cleaning is formulated with Prophy Silica micro-buffers, an ingredient similar to what dentists use.
- ProClinical Daily Renewal for Enamel is designed with a formula to strengthen tooth enamel by reinforcing weak spots, protecting teeth from food acids to keep them strong and healthy. It contains a ProMinerals complex comprised of the highest level of fluoride available in a daily toothpaste without a prescription.
The line of toothpaste is currently available at mass retailers and grocery stores nationwide and has a suggested retail price of $3.99 (mass) and $4.49 (food/drug).