Coca-Cola makes a move to arctic white for WWF
ATLANTA — Coca-Cola's classic red cans are getting a new look to reflect the brand's partnership with the World Wildlife Fund.
As part of its Arctic Home campaign, designed to raise awareness and funds to protect the habitat of polar bears, Coca-Cola's cans will tout a new arctic white design. Additionally, Coca-Cola is committing up to $3 million to WWF's polar bear conservation efforts and is asking consumers to join the cause by texting donations (by submitting package code to 357357, which will provide WWF with $1 per text) or submitting donations online at ArcticHome.com.
Coca-Cola said it will match all donations made with a package code by March 15, 2012, up to a total of $1 million, in addition to the $2 million Coke is giving to WWF as part of this effort.