Coca-Cola launches Vitaminwater Stur-D
WHITESTONE, N.Y. Coca-Cola has unveiled a new Vitaminwater drink, which is enhanced with vitamin D.
Vitaminwater Stur-D, a blue agave, passion fruit and citrus-flavored blend, is the first enhanced water and juice beverage to include vitamins C and D and calcium, Coca-Cola said.
"This has truly been an exciting year for the Vitaminwater trademark -- from the successful launch of Vitaminwater zero to a breakthrough in industry innovation like Vitaminwater Stur-D," said Matt Kahn, SVP brand marketing. "These are true testaments to Vitaminwater's commitment to meeting consumers' needs and ever-evolving lifestyles."
Vitaminwater Stur-D will be available on grocery, convenience and drug store shelves for a suggested retail price of $1.49.