The Cloudbreak Group, Isaac Mizrahi ink fragrance licensing deal
NEW YORK — Xcel Brands has signed an exclusive worldwide licensing agreement with The Cloudbreak Group to develop, manufacture and distribute fragrance, bath and body, home fragrance and other related beauty products for the Isaac Mizrahi New York brand.
The signature fragrance will debut in fall 2012, launching in finer department stores domestically and in multiple International markets.
"A woman gets all her mystery from the scent she wears. It precedes her and it is her calling card. I can't wait to launch my first signature fragrance with The Cloudbreak Group,” stated Isaac Mizrahi, creative director of Xcel Brands.
Mizrahi has been a leader in the fashion industry for almost 30 years. Since his first collection in 1987, Mizrahi's designs have come to stand for timeless, cosmopolitan style. In December 2009, Mizrahi launched his lifestyle collection, ISAACMIZRAHILIVE! on QVC. Under a design agreement with Liz Claiborne, Mizrahi also serves as the creative director of Liz Claiborne New York, a line sold exclusively on QVC. Previously, in 2003, Mizrahi pioneered the concept of high design for the mass retail sector with a partnership with Target.
In addition, he has had roles on "Project Runway All Stars" for Lifetime, "The Fashion Show" for Bravo and his own series for both Oxygen and the Style Network.