Clearasil using Facebook to find consumer brand ambassadors
PARSIPPANY, N.J. — Reckitt Benckiser’s Clearasil skin care brand has launched a Facebook search for consumer brand ambassadors.
The campaign, geared toward the young adult demographic who are influencers and trend-setters among their peer group, aims to find three “Clearasil All Access Agents.” These “Agents” will sample new product launches before they are on the shelf, attend exclusive events on behalf of the brand, and share their experiences over the next year through weekly posts and updates on Clearasil digital platforms, including Facebook and YouTube. In addition, the brand is awarding $5,000.
To enter, consumers will submit a form that asks questions about consumers’ interests and what type of a role social media plays in their lives. The contest will be housed on a dedicated Facebook tab within the brand page and winners will be announced Nov. 30.