Clearasil joins forces with MTV for new campaign
PARSIPPANY, N.J. — A new public service campaign created by Clearasil in conjunction with MTV Networks, which promotes awareness and education about issues affecting young adults, made its debut this week.
The Make the Clear Choice campaign, which appeared on MTV, features the music channel's news correspondent SuChin Pak. The announcement also encouraged viewers to visit Act.MTV.com, a new MTV platform that celebrates young people having an impact on issues they care about, such as drug and alcohol abuse, sexual health and self esteem, and makes it easy for anyone to take action and get involved.
In line with the campaign kickoff on MTV, Clearasil also is promoting Make the Clear Choice on the brand's Facebook page to engage its core audience by donating up to $30,000 split among three nonprofit organizations — Partnership at DrugFree.org, StayTeen.org and The Jed Foundation's Love is Louder campaign — whose mission is to help teens make clear choices.
"Teens and young adults are facing tough choices every day that don't always have a clear choice," said Kevin Harshaw, Clearasil's personal care marketing director. "We are very excited to be partnering with MTV to create a campaign that engages these young adults. As a highly recognized name in the acne market, we look for ways to take a responsible approach to teen issues."