Cirrus taps Olympic swimmer for endorsement deal
MIAMI BEACH, Fla. One of the United States' top young Olympic swimmers, Christine Magnuson, will endorse Cirrus Healthcare’s BioEars and ClearEars to the American swim community, Cirrus Healthcare announced.
Known for her prowess as a butterfly swimmer, Magnuson burst onto the scene in 2009 winning an individual NCAA Championship in the 100-yard butterfly and following it up just months later with a silver medal in the 100-meter butterfly and the 4x100-meter medley relay.
“Having a swimmer as successful, both academically and athletically, as Christine representing our brands is very exciting for us at Cirrus,” stated Drew O’Connell, Cirrus CEO. “Her endorsement will help us to highlight the benefits of our innovative products, ClearEars and BioEars, to swimmers throughout the country who are concerned about the health of their ears.”
The deal includes featuring the Olympic double medalist on packaging, in appearances and in print advertising to share the product benefits of Cirrus Healthcare’s swim specific products.
“BioEars allows me to take the precautionary measures necessary to protect my ears when in the water,” Magnuson stated. “I use ClearEars to remove trapped water from my ears following practices or big meets. As a swimmer, you always have to be conscious about ear health.”