CHPA recognized for its 'Up and Away and Out of Sight' PSA
WASHINGTON — The Consumer Healthcare Product's Association's Educational Foundation was recognized with two awards for its "Up and Away and Out of Sight" campaign, CHPA shared in an e-newsletter Tuesday.
The educational program launched in partnership with the Center for Disease Control and Prevention in December 2011 and reminds families of the importance of safe medicine storage. The CDC submitted the "Up and Away and Out of Sight" educational program into its "Center Level" award competition (an internal competition) and won the “Plain Language Communications” award. This award commends campaigns that include language a listener or reader can understand the first time they hear or read it. "Up and Away and Out of Sight" now is being advanced to the next CDC-wide competition, and if it wins it will move on to the Department of Health and Human Services-wide competition.
In addition, "Up and Away and Out of Sight" won a PRSA Bronze Anvil Award of Commendation from the Public Relations Society of America. Specifically, this award recognizes the launch of UpandAway.org, a new website which serves as the online hub and houses all the multimedia resources and engagement tools developed for parents and caregivers. According to PRSA, this year’s competition drew a total of 784 entries. Of those, only 83 organizations were selected as Bronze Anvil Award of Commendation winners.