Cheez-It celebrates election season with Facebook contest
BATTLE CREEK, Mich. — Cheez-It is tapping consumers to vote for their favorite Cheez-It cracker flavor.
Getting into the spirit of Election 2012, Americans have the opportunity to select their favorite flavor of Cheez-It crackers, including colby, Italian four cheese, white cheddar, pepper jack, hot and spicy, baby swiss, mozzarella and cheddar jack, on the brand's Facebook page. The consumer who casts the most votes for the winning flavor in the "Vote for the Top Cheese" election will win a four-year supply of Cheez-It crackers and get their likeness on a future Cheez-It box. To earn votes, consumers can vote for their favorite candidate throughout the election, as well as participate in "Vote for the Top Cheese" activities on the brand's Facebook application, such as playing campaign-themed games, watching debates between the candidates and participating in online polls. Seven runners-up will receive a one-year supply of Cheez-It crackers. Voting ends April 5.
"While election years are historically a very divisive time, the Vote for the Top Cheese campaign is aimed to bring Americans together around a platform everyone can support — great flavor," said Todd Penegor, president of Kellogg Snacks. "Through the eight Cheez-It cracker candidates and online debates, our goal is to leave Americans with a positive taste and perhaps expanded palate this election season."