Chattem launches pair of topical anti-itch solutions under Allegra brand

BRIDGEWATER, N.J. — Chattem on Thursday announced the launch of Allegra Anti-Itch Cooling Relief Cream and Allegra Anti-Itch Intensive Relief Cream.

"We identified an opportunity in the topical anti-itch category and leveraged our experience with Allegra Allergy to introduce a new product for common skin irritations that not only helps stop the itch but also provides a moisturizing benefit," stated John Stroud, EVP marketing, Chattem. 

Both products are indicated to provide temporary relief from the pain and itching associated with insect bites, minor skin irritations, sunburn, rashes due to poison ivy, poison oak or poison sumac, and minor cuts and scrapes. They also temporarily protect and help relieve chapped or cracked skin.

Allegra Anti-Itch Cream is indicated for adults and children ages 2 and up. The suggested retail price is $4.99-$6.99.