Charmin Sensitive part of Better Homes and Gardens' annual Best New Products Awards

CINCINNATI — Procter & Gamble's Charmin Sensitive was voted the best new bathroom tissue of 2011 in a study conducted by BrandSpark International and published in the Better Homes and Gardens magazine's third annual Best New Products Awards issue.

The third annual Best New Products Awards are part of the magazine's June issue. Charmin Sensitive will be featured among the 42 winning consumer products in the categories of health and beauty, food and household care.

"It's great to hear the product has been so well-received by consumers," said Hailee Hoffman, brand manager for Charmin Sensitive. "Being voted the best new bathroom tissue lets us know that this product delivers a level of quality and comfort for consumers. Each roll contains a touch of soothing lotion with aloe and vitamin E, providing a gentle and comfortable clean."

For a complete list of the 42 winning products, visit BestNewProductAwards.com.