CEW hosts 17th annual beauty awards

NEW YORK — Cosmetic Executive Women recognized the most innovative beauty products of the year at the 17th Annual CEW Beauty Awards held May 20 in New York, which for the first time included the new Eco Beauty Award and a partnership with social networking site Foursquare.

More than 4,000 beauty insiders and professionals working within the industry determine the award winners. The awards signify the industry's highest recognition for manufacturers and brands, as well as a guide to the most innovative new products for consumers.

"When it comes to buying beauty products, women are looking for proven performance and value. The CEW Beauty Awards make it easy to get insight on the best products in order to be able to make an informed decision when choosing and purchasing a product," stated Carlotta Jacobson, CEW president.

This year marked the first CEW Eco Beauty Award. Sponsored by Givaudan, the new award was created in response to the growing consumer demand for eco-friendly products and recognizes products or product lines that specifically have moved toward the goal of sustainability. This year's winner is Yves Rocher North America's Culture Bio.

This year's event included nearly 600 entries, 139 finalists and 26 product categories honoring the mass and prestige markets.

For the first time, CEW has partnered with the social networking site Foursquare to bring Beauty Award-winning products directly to consumers at retail. Using this tool, consumers can visit the CEW Foursquare page and "check in" to retail stores to discover where winning products are sold.

CEW continues to help catalyze sales of the winning products by highlighting them through national retail partnerships with Beauty Bar, CVS/pharmacy, HauteLook and QVC. Throughout the year, the winners will display the winners' seal and will be showcased with custom promotions in-store, online and on TV. Upcoming media promotions include the "Today" show, slated for May 24, and QVC, slated for July 13.

For a complete list of product categories and winners, visit CEW.org.