Cetaphil, Camp Wonder team up to help children with serious skin diseases
FORT WORTH, Texas — The Cetaphil line of cleansers and moisturizers from Galderma Labs has teamed up with Camp Wonder, an initiative of the Children's Skin Disease Foundation, and will sponsor the organization by donating a portion of the proceeds of a special-edition moisturizing cream, available exclusively at Walgreens. The brand also is granting $100,000 to fund camp activities and more.
The official partnership kicked off in June to coincide with the annual Camp Wonder.
Camp Wonder is a medically staffed summer program that gives children ages 7 to 16 years, who suffer from serious and fatal skin diseases, the opportunity to feel "normal" and simply have fun. The weeklong camp is fully funded by The Children's Skin Disease Foundation, an organization founded in May 2000 by Francesca Tenconi. As an adolescent, Tenconi suffered from a potentially life-threatening skin disease and missed out on normal childhood activities. Throughout her treatment, she met other kids who suffered from skin problems that never got the chance to attend a summer camp. She wanted to use her experience to help others, so on her 16th birthday, she asked friends and family to help her create a charity instead of giving her gifts. Days later, Tenconi formed the CSDF and in 2001 she launched Camp Wonder.
The Cetaphil brand's sponsorship of Camp Wonder will take shape through various initiatives. To raise awareness of Camp Wonder, a special-edition of its Cetaphil moisturizing cream features artwork created in collaboration with Tenconi and will be sold exclusively through Walgreens. A portion of the proceeds from the sale of each jar will go to Camp Wonder and the CSDF. Galderma Labs employees volunteered at this year's camp and provided Cetaphil products to use on site. Since many families are burdened by the cost of care, Cetaphil also will supply a grant for campers to receive Cetaphil products throughout the year to care for their skin. And Cetaphil has enlisted the help of celebrities to sign cards that will be given to campers. For each card signed, Cetaphil made an additional donation equivalent of the cost of sponsoring one child to attend camp.
The special-edition Cetaphil moisturizing cream, priced at $14.99, will be available beginning September at Walgreens stores.