Celsius expands distribution to Rite Aid
DELRAY BEACH, Fla. A calorie-burning beverage is finding a home at one of the nation's leading drug store chains.
Celsius announced Tuesday its beverage line now is available at Rite Aid stores nationwide. Three popular Celsius flavors are available at Rite Aid drug stores: Orange, green tea raspberry acai and green tea peach mango. Celsius will be sold in four-packs and will be found in the diet section of the store.
Celsius also will be featured as part of the Rite Weight Plan, an online 10-week weight management program where consumers can enroll for free. The Rite Weight Plan provides easily accessible online tools to help consumers succeed at achieving their weight management goals.
"We are thrilled to become part of the Rite Aid drug store chain. We commend Rite Aid's commitment to offering quality healthy beverage products to their customers and we feel that Celsius is a great addition to their merchandise mix," Kelly Michols, VP strategic sales at Celsius.
Rite Aid currently has more than 4,800 locations in 31 states and the District of Columbia.