Celestial Seasonings' Enerji shots give consumers a jolt with green tea
BOULDER, Colo. — Celestial Seasonings has launched a line of single-serve and shelf-stable energy shots.
Enerji shots combine naturally energizing green tea with a blend of B vitamins and ginseng and do not contain artificial flavors, colors, sweeteners or preservatives. The new shots are packaged in convenient 2.5-fl.-oz. bottles and are available in three flavor varieties: citrus, berry and Pomegranate Xtreme (with more caffeine and B-vitamins than regular Enerji shots).
The energy shot segment is expected to grow 116% in sales between 2011 and 2016, according to Mintel, and Celestial Seasonings expects that the increased popularity of natural shot alternatives will help drive that segment growth.
"We know there's strong consumer demand for natural energy alternatives, so we've added Enerji shots to our natural shot line for consumers who want to enjoy the benefits of energy shot products while still making choices they feel good about," said Blake Waltrip, VP and chief marketing officer at Celestial Seasonings. "As a trusted tea company with a strong history in wellness, we're very serious about creating innovative products that meet the specific needs of our health-conscious consumers and also reflect our brand's mission and values."