Cardium launches energy supplements in c-store channel, targets FDM next
SAN DIEGO — Cardium Therapeutics on Tuesday announced the availability of MedPodium Nutra-Apps — small, pharmaceutically sealed, tasteless, easy-use capsules in pocket-sized packaging. MedPodium's Nutra-Apps Neo-Energy and Neo-Carb Bloc products now are available in select convenience stores in the Southern and Southwestern United States, and Cardium plans to introduce two additional Nutra-Apps products — Neo-Chill for relaxation and to help reduce stress, and Neo-Sleep to help promote restful sleep.
MedPodium's Neo-Energy is a dietary supplement capsule that provides a customized blend of natural caffeine, green tea leaf extract and Vitamin B3. Each of Neo-Energy's small, easy-to-use capsules provide an amount of caffeine comparable to commonly-sold energy shots or a premium coffee. A pocket-sized pack containing four Neo-Energy capsules will be sold for approximately the same retail price as a single liquid energy shot or beverage. I
MedPodium's new Neo-Carb Bloc is a dietary supplement that features a custom formulation of Phase 2, a white kidney bean extract that has been clinically studied and shown to reduce the enzymatic digestion of dietary starches contained in many carbohydrate-rich foods such as pastas, rice, crackers, breads, pastries, potato chips, and donuts.
"We plan to further broaden our Nutra-Apps product portfolio with the addition of other product offerings, such as Neo-Chill and Neo Sleep and to expand distribution nationally," stated Christopher Reinhard, Cardium's chairman and CEO. "With market traction, we plan to broaden our Nutra-Apps brand platform for potential distribution into the food, drug and mass markets."