Bump control gets 'Smooth'
ATLANTA — Razor bump eliminator Bump Patrol has announced the debut of its "Smooth Crew" as part of an education campaign to help wipe out razor bumps, a common shaving problem, particularly among men of color.
Weighing in on the skin-deep side of the Smooth Crew duo is Dr. Paul Wallace, a Harvard-trained dermatologist and cosmetic surgeon based in Beverly Hills, Calif. Not only does Wallace serve as a medical adviser to major movie studies, but he also serves as chairman of the World Boxing Council's Medical Advisory Board, where he is ringside physician for boxing and mixed martial arts. His connection to sports ties in well with Bump Patrol's advertising campaign, according to the manufacturer. The campaign features Wallace donning a boxing glove as he and his barber counterpart strike a pose.
Master barber Will Williams is the shaving half of the Smooth Crew. Williams also serves as director of consumer education at M&M Products Co., the maker of Bump Patrol.
Advertising, social media, an online video series, representative interviews and public relations are part of the new Smooth Crew undertaking to promote the brand. Beginning in December, the Bump Patrol website will feature a section dedicated to the Smooth Crew's shaving tips and topical issues. Consumers, barbers and dermatologists also will be able to pose questions on Bump Patrol's Facebook, Twitter and YouTube accounts for Smooth Crew feedback.
Several national retailers sell the line, including Walmart, Target, CVS/pharmacy, Rite Aid, Walgreens and Sally Beauty.