Budweiser unveils limited-edition packaging
ST. LOUIS — Budweiser is kicking off summer by dressing its bottles in the colors of the American flag for a limited time.
The new patriotic design is in conjunction with an initiative through which Budweiser will contribute a portion of all sales from from May 20 to July 7, up to $2.5 million, to the Folds of Honor Foundation, which provides post-secondary educational scholarships for families of U.S. military personnel killed or disabled while serving their country.
This year's patriotic packaging will be available in 8-, 12-, 16- and 24-oz. cans and in a 12-oz. glass bottle, 16-oz. plastic bottle and 16-oz. aluminum bottle. The patriotic theme continues on secondary packaging for all of the top-selling configurations, including 6-packs, 24-packs, 30-packs and other popular sizes, Budweiser said.
"It's going to be a red, white and blue summer for Budweiser – most visibly in our packaging but more importantly in our philanthropic support for the families of America's fallen heroes through the Folds of Honor Foundation," said Rob McCarthy, Budweiser VP at Anheuser-Busch. "Our partnership with Folds of Honor is helping to make a difference in the lives of families whose loved ones have made the ultimate sacrifice to protect the freedoms we all hold so dear."