Budweiser launches 'Track Your Bud' campaign
ST. LOUIS — Budweiser is letting consumers trace the origins of its beer to one of the company's 12 U.S. breweries through a new digital campaign that is integrated with Budweiser beer packaging.
"Track Your Bud" allows consumers to scan a QR code on Budweiser packaging via a smartphone — which will download the free "Track Your Bud" application — or visit TrackYourBud.com. Consumers then can enter the "Born On Date" found on bottles and cans and taken on a guided tour of the creation of their individual beer by the Budweiser brewmaster responsible for it.
In addition to its flagship brewery in St. Louis, "Track Your Bud" will showcase Budweiser's state-of-the-art breweries in Merrimack, N.H.; Baldwinsville, N.Y.; Newark, N.J.; Williamsburg, Va.; Cartersville, Ga.; Jacksonville, Fla.; Columbus, Ohio; Houston; Fort Collins, Colo.; Fairfield, Calif.; and Los Angeles.
"People respect Budweiser for its heritage, full flavor and legendary consistency," Budweiser VP Rob McCarthy said. "Budweiser has a great story, and we want to tell it in a new way that demonstrates the pride, passion and craftsmanship at our breweries that's been the backbone of Budweiser for generations. There's a lot of attention to detail that goes into making Budweiser. Track Your Bud gives consumers transparency into how and where the beer is made and the brewmasters responsible for it all. Budweiser is a national brand, obviously, but our geographically diverse network of breweries and agricultural facilities also make us a local beer in so many places all across America, thanks to the people who make our beer and grow the ingredients. Track Your Bud highlights some of those people."