Brush Buddies expands singing toothbrush category with One Direction toothbrush
FONTANA, Calif. — Brush Buddies, a maker of of licensed manual toothbrushes, and Global Merchandising Services has announced that One Direction is the newest artist to be featured on the line of Brush Buddies Singing Toothbrushes.
Brush Buddies created the Singing Toothbrush category during the summer of 2011 with their launch of two products that each feature two hit songs by Justin Bieber. Brush Buddies expanded the category with new products in 2012 featuring new songs by Bieber and artists Lady Gaga and LMFAO.
"We are thrilled to announce One Direction as the second music group in our portfolio and are particularly excited about launching in their home countries of the U.K. and Ireland," stated Anish Patel, CEO of Brush Buddies. "Our products have become known for representing artists in their unique style, and our packaging allows consumers to play the two songs on each brush while maintaining the product in a safe hygienic shell while in-pack.
Brush Buddies is one of three licensee's of One Direction in the oral care category. Brush Buddies acquired the worldwide license, excluding North America, to produce singing toothbrushes utilizing the name, likeness and music of One Direction.
One Direction is comprised of members Niall Horan, Liam Payne, Harry Styles, Louis Tomlinson and Zayn Malik, who were put together after auditioning for "The X Factor U.K." in 2010. Their debut album, Up All Night, has reached No. 1 in 16 countries, selling more than 3 million albums, 8 million singles and 1 million DVD's worldwide. The group has also amassed nearly 7 million followers on Twitter and 10 million “Likes” on Facebook.