British firm launches shaving line for 'real American men'

LONDON — British firm Dreadnought has launched a beard-reducing shaving line exclusively for American men.

Dreadnought launched in America on June 12 with a preshave oil, shaving cream, post-shave balm, travel sized “Avenger” shaving brush, “Spartan” double edge safety razor and silver technology antiperspirant deodorant. The brand’s tagline: “The Ultimate Shaving Experience For Real American Men.”

The range of Dreadnought shaving products was designed and engineered to tackle the toughest of beards while reducing razor rash, burn, cuts, nicks and ingrown hairs.

Dreadnought contains Decelerine, which reduces the appearance of beard growth while also moisturizing and protecting the skin to allow for the closest of shaves. The signature scent is based on a fresh and classic English barbershop scent with a modern twist. In tests, Decelerine showed a 30% decrease in hair length as well as a 16% reduction in hair density after 60 days, the company stated.

Dreadnought uses totally recyclable packaging and the formula is paraben free.